Experience, expertise, and enthusiasm

Properly is an estate agency, covering the whole of London
and the Home Counties co-founded by Mariel Roe and Michael Whittaker

Mariel Roe

Co-founder

Mariel Roe

Mariel is a co-founder and director of Properly. She has a wealth of experience in the central London real estate sector, where she has built a reputation for delivering exceptional results and customer service.

As a NAEA-certified professional, Mariel has a deep knowledge of the property market and regulatory environment. She is also skilled in new business development, strategy, acquisitions, and team leadership. She has a proven track record of building and scaling successful businesses.

She is passionate about empowering brokers and enhancing the quality and transparency of the real estate industry.

 

Michael Whittaker

Co-founder

Michael Whittaker

Michael is passionate about changing the industry and improving its reputation through innovation and new technology.

Michael spent most of his career working in residential sales and overseeing new developments in working practices and technology for two leading London estate agencies.

Together, they have seen a need for something new, something better, and something simpler.

 

The result is Properly.

 

Mariel’s thoughts

“Integrity and professionalism form the foundation of our business. We want to offer our clients an exceptional and unprecedented level of service. We go the extra mile, pay attention to detail and work closely with our customers.”

MICHAEL’S thoughts

“Our business is built on trust. We will treat everyone individually, because every property transaction is different. We offer a personal service and we use the latest digital tools to make every interaction simple, clear and transparent.”

Working responsibly

We have teamed up with local charities in London – and we will give them 3% of all our fees. Read more about the charities and choose which ones we donate to. Hit on the logos to find out more…

Committed to improving our environmental impact

We believe in continuous improvement. Properly is a socially and environmentally responsible business. We work sustainably, certified by Green Small Business.*

 

Show footnote

 

* An environmental management system (EMS) is a tool used by a company or organisation to identify and manage the effects of its activities on the environment. An EMS sets out goals for environmental performance and a plan for achieving those goals. Properly uses a bespoke EMS, approved and certified by Green Small Business.

How much is your property worth?

Leave your details here to arrange a sales or letting market appraisal with one of our directors. In a rush? Click below for a 60-second instant valuation.

 

 

London Youth work to improve the lives of young people in London, challenging them to become the best they can, and last year helped over 27,000 young people through their sports development, youth action and involvement, arts and outdoor education programmes and employment prospects. We feel strongly that all young people should have an opportunity to develop themselves, and so are delighted to be able to support London Youth in their work, providing young people with access to opportunities they might not otherwise have had, to learn new skills, to make a positive change in their communities and to shape the city they live in.


Glass Door helps homeless men and women in London through their large network of emergency shelters and support services. These winter shelters provide a warm welcome, food, safety and shelter for up to 170 people every night. Properly feels passionately about the issue of homelessness. That is why we are delighted that together with our clients we can assist Glass Door in their fantastic work to help some of the most marginalised people in society.





Families become homeless for reasons we can all identify with. We are concerned about people who are struggling to keep things together in our fast-paced world – and we care about those who have no support. We chose the Doorstep Homeless Family Project because they are passionate and effective yet they are a small team with limited funding. They provide homeless families, living in temporary accommodation in London, with access to services to secure the emotional and practical support they require to enjoy a better quality of life.






We need nature and nature needs us. We support The London Wildlife Trust because we share its concern for the environment. We want to ensure that we keep nature in mind as we work in the property market – and crucially, with people’s homes. We also want our employees to engage with nature and benefit from the wellbeing this brings. London Wildlife Trust cares for over 37 of London’s spaces, and their vision is: “a London alive with nature, where everyone can experience and enjoy wildlife”.

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