Experience, expertise, and professionalism

Properly, your trusted UK estate agency, co-founded by Mariel Roe and Michael Whittaker

Mariel Roe

[email protected]

0207 459 4400

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Michael Whittaker

[email protected]

0207 459 4401

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Properly is a distinguished and well-established independent estate agency operating across various locations throughout the United Kingdom.

Our founders bring a wealth of industry experience, including over 45 years of expertise in the property market.

Our mission is straightforward: to deliver exceptional service and an unparalleled client experience of the utmost quality to every client we serve.

Whether you are in the process of buying, selling, renting, or investing in property, we possess the knowledge and resources to assist you effectively.

If you require a comprehensive and up-to-date property valuation or seek professional management services for your single property or portfolio, please do not hesitate to contact us.

We look forward to providing our assistance and expertise to meet your property-related needs.

Together, they have seen a need for something new, something better, and something simpler.

The result is Properly.


“Integrity and professionalism form the foundation of our business. We want to offer our clients an exceptional and unprecedented level of service. We go the extra mile, pay attention to detail and work closely with our customers.”


“Our business is built on trust. We will treat everyone individually, because every property transaction is different. We offer a personal service and we use the latest digital tools to make every interaction simple, clear and transparent.”

Working responsibly

We have teamed up with local charities in London – and we will give them 3% of all our fees. Read more about the charities and choose which ones we donate to. Hit on the logos to find out more…


We believe in continuous improvement. Properly is a socially and environmentally responsible business. We work sustainably, and we are certified by Green Small Business.

* An environmental management system (EMS) is a tool used by a company or organisation to identify and manage the effects of its activities on the environment. An EMS sets out goals for environmental performance and a plan for achieving those goals. Properly uses a bespoke EMS, approved and certified by Green Small Business.

How much is your property worth?

Please leave your details here to arrange a sales or letting market appraisal with one of our Partners. If you’re in a rush, click below for a 60-second instant valuation.